Friday, October 03, 2008

When truth in advertising goes wrong.

I've seen this vodka advertisement on some of the NJ Transit buses, and since I'm a deep kind of person, it has lead me to ponder: What is the proximity of butt and bottle trying to convey? Is it going to hurt? Has the butt been wiped recently? Am I being dared to grab the bottle despite the notorious flatulence of women in bikinis? Does the advertised beverage share any characteristics, such as smell, taste, odor or color, with the referenced part of the human anatomy? Did Tom Green find a job in advertising? Is the message they're communicating this one: Georgi vodka - it tastes like ass, so we put it next to one? And most disturbingly, what if they had used a male model instead?

Apparently the ad has some history, but if you've ever walked anywhere in New York you will know that "too racy" is not really much of a concern in this city's advertising and retail scene. But everyone already knows America is prudish but doesn't know how to, so big deal. What I'm wondering is, am I really supposed to find this appealing? Georgi vodka = butt. Either way you look at it, that's what they're saying with that ad, and I'm not sure it's the kind of message they really wanna send.

So the butt ad is involuntarily humorous, but I think it should be noted that the same company produces another vodka, using suspiciously similar ads (also used on buses, initially causing me to believe the ad company had been lazy). The banner-type thing at the bottom left of that page is what they use. You notice something? Yeah, took me a while too, but they're not showing the part of the woman that's used to tell you dinner is ready.

In unrelated news, would you ever consider leaving your car in a porking lot (the 'o' is not a typo)? Cause that's what one of our bus drivers asks people, if they're going there.

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